How to Choose the Right Areas for Your Campaign

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Choosing the right area is the difference between a leaflet that finds customers and a leaflet that disappears into the wrong streets.

Work from who you want, not just where you are

A takeaway, a dentist and a kitchen fitter do not need the same coverage. Tell us who you want to reach and we will help you pick sectors that match, rather than drawing a circle around your shop and hoping.

Use sectors you can measure

Postcode sectors and household numbers make coverage tangible. You can see how many homes sit in each area, set a sensible quantity and compare one drop with the next.

Leave room to learn

Your first campaign does not have to cover the whole town. Start with the streets most likely to respond, read the results, then add neighbouring sectors when you drop again.

If you are unsure, share two or three target areas and we will help you choose.